Keep on Swingin'

Font: Zapata
http://pentagram.com/en/new/2010/08/new-work-frank-sinatra-school.php#more
http://www.commarts.com/exhibit/frank-sinatra-school.html
Category: Urban

Justification: I was reading Communication Arts online and stumbled upon an inspired use of typography in environmental design. The project is the Frank Sinatra School of the Arts in New York. Designed by Pentagram, the urban structure has a strong focus on typography - in this case the signage is done in Zapata, a reference to Sinatra's album cover designs like Swing Easy. What I love is that the typeface really brings people back to Sinatra's time and style, while making it completely contemporary. The signage takes on a funky-cool-cat kind of feel -- and it's also inspiring to the students who attend this school who are pursuing their own creativity. Etched into the windows are the names of more than 1300 artists, writers, dancers, and creators of all kinds. Once again, the building design and typography bring together past and future beautifully. Swing on, Sinatra.

Worth a Look

Fascinating Font Facts

http://www.ddrewdesign.com/blog/index.php?cmd=article&id=129

Cubes are Cool

Font: Cubic

Category: Industrial

Justification: I love the beehive look of this font, especially when the letters are stacked closely together. The three dimensionality has a little bit of an Escher effect, it's hard to know if there's a logical integrity to the letterforms. There is an interesting architectural quality to the letters, all built off of sharp angles and thick, straight lines. And you just have to love the diamond counters. Well, don't you? This font looks current and fun to design with. Legibility is questionable, but workable on T-shirts, logos, magazine headlines.

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