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The Justified Font brings together typography inspiration, observation, and appreciation in one place. If a font is interesting, or particularly dreadful, and it crosses my path, it will get a mention here. Please feel free to share your discoveries and to comment on my posts. Now let's find some justified fonts!

Thursday, September 23, 2010

Keep on Swingin'

Font: Zapata
http://pentagram.com/en/new/2010/08/new-work-frank-sinatra-school.php#more
http://www.commarts.com/exhibit/frank-sinatra-school.html
Category: Urban

Justification: I was reading Communication Arts online and stumbled upon an inspired use of typography in environmental design. The project is the Frank Sinatra School of the Arts in New York. Designed by Pentagram, the urban structure has a strong focus on typography - in this case the signage is done in Zapata, a reference to Sinatra's album cover designs like Swing Easy. What I love is that the typeface really brings people back to Sinatra's time and style, while making it completely contemporary. The signage takes on a funky-cool-cat kind of feel -- and it's also inspiring to the students who attend this school who are pursuing their own creativity. Etched into the windows are the names of more than 1300 artists, writers, dancers, and creators of all kinds. Once again, the building design and typography bring together past and future beautifully. Swing on, Sinatra.

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