Font: Klavika
Category: Logo
Justification: Face it, you probably see this font every day. But do you actually know much about it? Facebook is in the news a lot lately with a new "facebook" movie coming out and magazine articles titled "Facebook is Not Your Friend." Although interesting, we're just gonna look at the font for today. After a bit of searching, I found that the facebook logo font is a version the font Klavika. While it looks like a pretty straightforward san serif, there's a bit more going on here. The counters are narrow and elongated, the x-heights are pretty high relative to the ascenders. In the italic version and the logo above there is a slight diagonal at the ends of several letterforms. (Take a look at the top of the b and k). Also there is no tail on the b like you might see in a classic font like futura. (See the image at right.) It's a logo we might take for granted but it's highly recognizable -- even at a small size.
You can see the typeface here: http://new.myfonts.com/fonts/processtype/klavika/
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