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The Justified Font brings together typography inspiration, observation, and appreciation in one place. If a font is interesting, or particularly dreadful, and it crosses my path, it will get a mention here. Please feel free to share your discoveries and to comment on my posts. Now let's find some justified fonts!

Monday, October 4, 2010

Just don't label me.

Font: Typo-Negative
Category: Distressed, grungy, textured

Justification: It's great how something that makes me think of how my dad once labeled nearly everything in the house is now cutting-edge typography. The text "black on black" on this Rimmel ad was identified in MyFonts font-finder as Typo-Negative. It has a vampy, campy, cool effect that jumps off the page. It's immediately recognizable as a retro font, but the grungy imperfections make it look sophisticated and just right for a fashion ad. It's only available in uppercase, which is how it looks best. Justifiably funky.

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1 comment:

  1. AnonymousDecember 4, 2010 at 5:53 PM

    Hi Cristina,

    You're right, this type style looks like from those old-school plastic label makers. When you stamp a letter the plastic stretched and turned white. I don't think people use those any more, but I used to see those labels everywhere growing up.

    I always find distressed old-looking type styles fit very well with grungy but cool products, and Rimmel is definitely going for that image.

    -J. Naomi.

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