Category: Ab Fab Color Treatment
Justification: Talk about color! You can just imagine all those fruity flavors right now, can't you? These letters are some of the longest, brightest, and explosive I've seen in print. And it's an ad you couldn't miss if you tried. You'd think all that three-dimensional brightness would distract from what the ad was saying, but it really doesn't - especially with a first line like "Enjoy Your Mind Now," I love the childlike rounded font that Skittles chose for this ad...reminds me of magnetic letters of the stick-on-fridge variety. With the use of type on this ad, Skittles has brought color to new, er, heights.
Hello! I've just been popping around to visit some of my readers and stumbled across your blog.
ReplyDeleteYou know, I'd never really given much thought to fonts before, but I guess the styling of letters really do have an effect on the message of the words. Interesting to see a whole blog about it. Kind of makes me want to pay attention to things like this more when I'm out and about...
Also: We're kind of neighbors! I live about half an hour from Heidelberg. :)