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The Justified Font brings together typography inspiration, observation, and appreciation in one place. If a font is interesting, or particularly dreadful, and it crosses my path, it will get a mention here. Please feel free to share your discoveries and to comment on my posts. Now let's find some justified fonts!

Tuesday, December 7, 2010

Color Me Blue

Font: Hand Painted

Justification: This little Levi's ad caught my eye and I thought I'd share it. What I love about this type execution is that it's not only handlettered, it also looks like it's a soft watercolor. The message isn't hidden. It's all about blue, blue, blue, like baby blues, blue ocean and sky - and hey, we're just as individual as you are, that's why we painted this little ad for you. I like the broad, loose strokes combined with the all caps. It's like, 'were soft, we're gentle, but we've got attitude' ... just like that model there.

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